One of our recent projects was the full brand design for Beasty Inc., a rising jersey brand that blends style with performance. The scope was exciting we designed more than 50 unique jersey concepts and built the brand identity from the ground up. This included developing their logo, creating collateral such as tags, paper bags, and cards, as well as designing their Instagram presence and overall visual direction.
The logo itself tells the story of the brand: inspired by the national flower, the bunga raya, paired with the sharp, modern look of the Inter font. The floral emblem softens the edges with a sense of heritage, while the typography brings in boldness and contemporary flair a balance of tradition and modern energy. Together, this creates a memorable identity that feels fresh, versatile, and distinctly Beasty Inc.
From the details on packaging to digital touchpoints, every element was crafted by us to ensure consistency and impact. The result is a strong, cohesive brand that doesn’t just sell jerseys, but communicates a lifestyle and attitude. Beasty Inc. now has the tools to stand tall in a competitive market with a look that’s modern, stylish, and uniquely theirs.
