Gentle and Foamy Facial Cleanser
When Adeline approached us, they had a beautiful mission to create a foamy, organic, and soothing facial cleanser that transforms an everyday routine into a small act of self-care. Based in China, they were already deeply committed to quality ingredients and skin-loving formulas. What they needed was packaging that would speak for them something that, at first glance, could tell their story of gentleness, purity, and care.
From the start, we at Moreday knew this wasn’t just about designing a box. It was about creating a first impression that could sit proudly on shelves, catch attention in a split second, and still feel timeless in someone’s bathroom for weeks to come. We began by translating the feeling of “gentle yet confident” into visuals choosing a brand palette of soft pink and rose red. The soft pink set the tone for calm, care, and femininity, while the rose red added a touch of energy and passion, giving the design its signature warmth.
For the typography, we opted for clean and modern letterforms with subtle curves to echo the smoothness of the product experience. Airy spacing and minimalist layouts gave the packaging room to breathe, while the vibrant rose red details provided just enough pop to stand out in a busy retail environment.
The foamy nature of the cleanser became a subtle thread in the design language reflected in light gradients, delicate patterns, and a smooth matte finish on the box. Every detail, from the way the logo sits to the touch of the packaging surface, was made to feel like a part of the skincare ritual itself.
Because Adeline’s vision goes beyond just selling online.
Their aim is bold yet grounded: to be a familiar name in every major mall drugstore from Watsons to Guardian and beyond. We designed with that ambition in mind, ensuring their packaging has the stopping power to compete in crowded aisles while staying true to its gentle, organic roots.
Now, when someone picks up an Adeline product, the experience begins before they even open it. The soft pink soothes the eye, the rose red draws them in, and the design as a whole whispers the brand’s promise: gentle skincare, made with love, for everyday moments of beauty.
