Where every beams tells a story
In the world of visual storytelling, light isn’t just a tool it’s an emotion. LightXpert is a light design company that transforms exhibitions and events into immersive experiences through the art of illumination. Their expertise lies in crafting atmospheres that captivate, guide, and connect people through precise lighting design.
At Moreday, we built a brand identity that reflects LightXpert’s forward-thinking vision a fusion of technology, creativity, and modern elegance.
The brand identity for LightXpert revolves around the idea of illumination as innovation. Every beam of light symbolizes clarity, direction, and creativity the same qualities that define their work. The logo mark, a stylized “L” integrated with futuristic edges, mirrors precision and motion inspired by how light interacts with space.
The logotype uses Futura, a geometric sans-serif typeface that echoes modernism and structure. Its clean, confident form captures LightXpert’s balance between creativity and technical expertise bold enough to stand out in event environments, yet timeless in digital and print.
A blend of purple gradients and light blue tones gives the brand its futuristic energy. Purple evokes creativity and imagination, while light blue adds a sense of clarity and trust together, they visualize the transition between technology and artistry, between the shadows and the spotlight.
The final identity positions LightXpert as more than a lighting service it’s a design partner that elevates every event through emotion and innovation. From exhibitions to high-impact events, the brand now communicates what it truly delivers experiences that shine beyond the surface.
